a. Internal Study
Organizations Service/ Business
Goal
b.Audit
Current Presence on social media platform
Reach & Content Relevance
a. Analysis
Industry & Competitor Analysis
Study on market strategy
b. Goals
Fix Short-term & Long term goals
a.Identification
Opt social media platforms relevant to the organization
b.Audience
Intent of audience possibilities & reasons of access
c.Hierarchy
Features/ properties of content
prime time identification
a.Analytics
Monitor identified metrics
monthly traffic report
finger falls counting
analyze conversions
leads concentration
a.Process
Consistent postings/ sharings
Imply new media content
b.Analytics
User engagement & interaction
Monitor content flow
c. Apps introduction
Implement new apps
Engage campaign
a.Optimization
Planned profiles
Optimized content
b.Integration
Integration accross channels
Strategy tunings