Salesforce Using Artificial Intelligence for Social Media Marketing
In a significant development, Salesforce, an American cloud computing company headquartered in San Francisco, California, has introduced its artificial intelligence capabilities to social media marketing, deploying Einstein Vision within the Salesforce Marketing Cloud Social Studio. With Einstein Vision, marketers will be able to quickly and efficiently find images for consumer insight, brand tracking, and customer service. According to Stephanie Condon of Between the Lines, Einstein Vision for Social Studio is currently available for Twitter and will later be available for other social platforms,and gives marketers access to four types of image libraries, including two million brand logos, 60 scenes, 200 foods, and 1,000 objects.
Further, she states that marketers already use Social Studio to engage with their customers on social media, publish posts, and track consumer sentiment on various social platforms, and with Einstein Vision, they’ll be able to use Einstein Vision to more effectively track image-based social media posts.
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